Co-op Direct Mail Advertising Designed for Local Idaho Businesses

Co-Operative Buying Power

We use USPS to deliver large 9x12 big mailer to good home owners, in great neighborhood's, within the Meridian, Idaho area and beyond. And you pay only a tiny fraction of the total cost, yet you reap all the rewards.

Our typical 9x12 giant postcard mailer spotlights fourteen (14) local area businesses that people want to do business with - companies like yours that service their neighborhood. Together, the co-op splits the cost making advertising truly affordable and highly effective.

Why This Method Works!

The Meridian Spotlight neighborhood direct mail co-op goal is simple, make local advertising affordable and effective for every co-op participant.

Here are some reasons this method is so powerful ...

  1. It Protects Your Market Share: By participating in our direct mail co-op, it helps keep your business be more visible and relevant, which is crucial for gaining and retaining customers while protecting your market share from competitors.
  2. Gain New Customers for Less: You will reach a targeted local audience without the high costs of traditional advertising. By pooling with other complimentary businesses, together, we split the costs and get great exposure for a low investment.
  3. Best Value for Your Buck: Through our local co-op, you'll get ad design, professional brilliant color printing, and direct home delivery at a fraction of what it would cost to run a solo direct mail campaign. It offers a killer return on investment by co-oping ad pricing with others along with the ability to connect directly with local Meridian ‘home-owner’ consumers.
  4. Hyper-Local Focus: Advertising through in the Meridian Spotlight allows you to focus on a specific geo-graphic area, ensuring your message reaches the right demographic where your business operates.
  5. Increased Brand Awareness: Participating in our co-op helps you increase your brand awareness by spotlighting you and only a handful of other local businesses. This community-oriented approach makes it more likely that consumers will remember, trust and call on your business.
  6. Convenient and Stress-Free: We handle the logistics of all direct mail campaigns, including design, printing, and mailing, which saves you time and money. You can focus on running your business while we market your business to Meridian ‘home-owners’.

Advertising Rates & Fees

By joining our Meridian Spotlight neighborhood direct mail co-op, your business can make sure its advertising dollars are spent wisely, effectively maximizing reach within the Meridian community.

Once more, our goal is clear, make local advertising affordable and effective for every co-op participant.

The most consistent use of a 9x12 postcard sends layout contains six (6), 5.8"x2" ads and one (1) 5.8"x4.4" ad on each side plus negative space outline, middle banner and postal information.

Here are our rates, fees and membership:

Our rates are good - like, really REALLY good!

  • 5.8" x 2" ad space for 5000 mailings = $425
  • 5.8" x 4.4" ad space for 5000 mailings = $799
  • 8.5" x 11.5" FULL side ad space for 5000 mailings = $2997
  • Graphic design fee = $75

No contract or Co-op membership cost = FREE

FAQ’s

How to you send direct mail? The USPS EDDM postal service.

What are the actual postcard dimensions? 9" x 12" large sell sheet on heavy postcard weight material.

What neighborhoods are mailed to? We carefully and systematically chose the top Meridian neighborhoods such as Bear Creek, Meridian Greens, Tuscany and others that match a specific, targeted demographic to the designed mailer piece. We will share with co-op members, the exact neighborhoods we are mailing to, prior to each send. 100% guaranteed! More than likely, you’ll know what neighborhoods are being canvased at the time of your advertising purchase.

How many homes do you mail directly to? We send in packs of 5,000 (+or-).

Do you mail to businesses, apartments or other organizations? No. We choose to direct mail to specific Meridian residential homes - the exact people you want your business to get in front of.

Are there any long term commitments or contracts? Nope.

Is there a co-op membership fee? No.

How much will it cost me to design an ad? If you want us to do it, it’s $75 with a one-time revision. Otherwise, we will share with you the ad specs and artwork deadline.

How do I know 5,000 homes were actually delivered the 9x12 card? USPS doesn't guarantee EDDM delivery within a specific timeframe, though they estimate standard direct mail delivery to be 3-10 days of receipt, with anything after 14 days considered late. And depending on your ad, sometimes things swing your way and you’ll get slammed - other times, we pray to just break even. Although there are no guarantees in advertising and marketing, at the price you paid for sending 5,000 mailers, chances are highly in your favor that you should get good business from your ad; once again depending on the offer, layout and other marketing factors.

Do you offer any discounts or refunds? First and foremost, we are confident you will do well. Secondly, sorry, we really don’t offer any refund or discount. However, as a local co-op, we want to ensure your satisfaction and are open to discuss any questions or concerns you might have.

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Delivery Dates*

9x12 postcard

  • May 1st
  • June 2nd
  • July 1st
  • August 4th
  • September 1st
  • October 1st
  • November 3rd
  • December 1st

Probable add on dates considered with more to come

6.16, 7.14, 8.11, 9.15

*dates are ultimately determined by co-op participation and EEDM delivery availability